Gamescom presents digital concept
With the theme "playing into the future", the computer and video games fair gamescom enters its first digital edition in the midst of the corona crisis.
Oliver frese, managing director of koelnmesse, announced the "most innovative product in the international trade fair industry" to journalists. The new digital approach should also become a core component of the fair in the future, even if it can be held with an audience again.
The central theme of the fair will be the new generation of consoles: both microsoft and sony have announced new game consoles for autumn. But first, only the xbox manufacturer was confirmed as a partner for gamescom. Other major exhibitors include bethesda, electronic arts, ubisoft, koch media and activision blizzard, who were not present last year.
The central point of contact for the content produced by partners and the trade fair itself is to be the "gamescom now" platform. Participation is free of charge. With a registration one can put together his personal interests, he said.
For the four-day run, the fair has also announced several central shows. Once again there will be the "opening night live" with host geoff keighley, where various announcements and trailers will be shown. Also planned is the "awesome indies" show for independent developers and the "best of show" event, which will close the digital trade fair.
External partners are also an important pillar for gamescom, as they are responsible for creating and transmitting additional content. A prominent example of this is the merger of the three companies rocket beans, freaks4u gaming and instinct3, who are to report from the trade fair with their streamers and influencers under the name "gamevasion.
The opening of the fair will take place on 28. August federal minister of transport andreas scheuer, minister of state for digital affairs dorothee bar (both CSU), north rhine-westphalia’s minister president armin laschet and koln’s mayor henriette reker (both CDU). The trade fair will take place from 27. Until the 30. August instead of.
